Short answer
An online mattress brand needs a factory that can roll-pack reliably, design the carton and label it for each market, and repeat the same mattress at volume. BRN Sleep Products has made roll-pack mattresses since 2008, runs its own mattress-in-a-box brand GoSleep, and produces up to 15,000 mattresses a day in Kayseri, Türkiye.
Selling mattresses online, on your own shop or on a marketplace such as Amazon, depends on the box. The mattress has to be compressed, survive parcel or pallet delivery and recover fully at the customer’s home. These are the points to agree with a bed-in-a-box manufacturer before the first order.
Roll-pack that recovers fully
Roll-pack compresses and vacuum-rolls the mattress into a box. At BRN it cuts shipping volume by up to 75%, and the mattress returns to full shape within 12 hours of unwrapping. Ask for a rolled sample, unwrap it yourself and check height and comfort after recovery. More in the roll-pack guide.
Carton, label and inserts under your brand
Under private label your brand goes on the mattress, the hang tag and the carton. Agree the carton print, the product label, the unboxing instructions and any inserts for each country. Check the boxed size and weight against your carrier’s or marketplace’s limits before you approve the sample.
Constructions that roll
Foam and pocket-spring mattresses can both be made for roll-pack. BRN produces its own pocket springs in Kayseri and builds foam, pocket-spring and natural-fibre constructions, including natural latex, wool, cotton, bamboo and coconut fibre. The construction is chosen for your market and price position.
ODM: a collection designed with you
Many online brands start with ODM: BRN develops the comfort, the visual design, the samples, the branding and the packaging with you. If you already have a specification, OEM repeats it under confidentiality. See OEM vs ODM, or the overview of bed-in-a-box manufacturing for e-commerce sellers.
Volume when the brand grows
A best-selling mattress has to stay the same from order to order. BRN’s line can produce up to 15,000 mattresses a day, with AQL inspections from incoming materials to finished products. BRN’s own direct-to-consumer brand, GoSleep, is sold as mattress-in-a-box from the factory.
Checklist
- A rolled sample tested after full recovery
- Boxed size and weight within your carrier’s limits
- Carton, label and inserts approved for each country
- Certificate numbers you can look up, such as OEKO-TEX® Standard 100
- Order quantity and lead time agreed in the brief
Frequently Asked Questions
Does BRN make bed-in-a-box mattresses for online sellers?
Yes. BRN has made roll-pack, bed-in-a-box mattresses since 2008, including private-label programmes for e-commerce brands, and runs its own mattress-in-a-box brand, GoSleep.
How long does a BRN roll-pack mattress take to recover?
A BRN roll-pack mattress returns to full shape within 12 hours of unwrapping. Roll-pack cuts shipping volume by up to 75%.
BRN Sleep Products has manufactured private-label mattresses in the Kayseri Free Zone, Türkiye, since 2001. See the FAQ or start your project.
